Describe active data warehousing

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Describe “active” data warehousing as it is applied at Continental Airlines. Does Continental apply active or real-time warehousing differently than this concept is normally described? In what ways does real-time data warehousing fit with the Continental strategy and plans?

What generalizable lessons learned can be gleaned from this case? Are there other lessons for you beyond those listed in the Lessons Learned section?

Reference no: EM132124627

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