Reference no: EM133615040

1. Describe a total product offer based on the McDonald's examples described in textbook.
2. Describe a total product offer based on Apple products.
3. Compose and explain a list of factors you might consider when you choose a vacation resort purchase.
4. Compose and explain a list of factors you might consider when you rent an apartment.
5. Compose and explain a list of factors you might consider when you buy your next Christmas gift for your loved one.
6. Compose and explain a list of factors you might consider when you choose a college to transfer.
7. Describe product lines and product mix based on the Procter & Gamble (P&G) products.
8. Describe product lines and product mix based on Clorox products.
9. Describe product lines and product mix based on the Gerber products.
10. Describe different classes of consumer goods and services and provide an example of each.
11. Describe different classes of industrial goods and services and provide an example of each.
12. Describe the functions of packaging based on your chosen product.
13. Explain what is branding and share some of the top brand managers' stories.
14. Explain the difference between a brand name and a trademark based on examples.
15. Think of one new product you are developing and describe tasks that you are completing in each step in the process of development.
16. Describe the product life cycle based on the product that is now in the decline phase.
17. Explain each phase of the product life cycle based on the product you buy often.
18. Explain pricing objectives and strategies based on the product you buy often.
19. Explain what is psychological pricing based on the product you buy often.