Reference no: EM133215797

Assignment - Health Care Messaging Question

Description - In this assignment, you will create digital or print collateral related to your chosen health care issue and provider targeted at an audience using a medium of your choosing. Must be of substantial substance.

Scenario - Imagine that you are working for the provider that you selected in the SWOT Analysis assignment and you receive the following email from Sharon, a member of your leadership team.Hey, great news! We just identified funds to conduct public outreach. As I recall, you were interested in a particular health care issue that we provide. We want someone enthusiastic and creative to plan the best way to use the funds (don't worry about the actual dollar amount at this point), so I am reaching out to you. I would like you to send me a pitch for how you would approach this. Please do the following:

Remind me what your issue of interest is.

1. Identify the target audience (and why you chose them)

Identify your message and the medium through which you would deliver it to maximize exposure.

We are flexible about how you want to deliver this. Use your best judgment. Options to consider might be:

Social Media.

Industry publications.

Letters to stakeholders such as public officials, employees, patients, corporate partners, community organizations, donors, et cetera.

Radio/TV spots.

Print.

Instructions

Part 1: Identify the Audience and Medium

Create a document in response to the scenario in which you detail the audience and intended medium. Do the following:

Describe a target audience that is most appropriate for the messaging and justification of why it is appropriate. Consider gender, age, income level, race, education, religion, marital status, and geographic location.

Justify and support your recommendation for the optimal medium to deliver the messaging to the target audience. Note that there could be multiple mediums that complement one another. For example, you might do public outreach via mobile clinics with pamphlets and public service announcements on TV. Focus on only one medium so you can properly tailor your collateral to it.

Part 2: Create Message

Create communication collateral that is appropriate for your chosen audience, message, and medium. Your message should be designed to achieve the corporate communications parameters stated in the scenario and promote plausible provider objectives. Examples:

A letter to government officials stating support for their position on medical marijuana or promoting the provider's position to effect policy change.

Social media engagement on Facebook to raise awareness of human trafficking and what the provider is doing to combat it.

A Public Service Announcement (PSA - radio, tv, billboard, etc.) to inform the local population of how climate change-related issues are impacting, or are being addressed by the provider.

An advertisement for the provider's services to the elderly.

Notes:

As you prepare your message, closely consider your medium to create collateral that is appropriate for it. In some cases, you might be creating materials that contribute to a product that you will not actually produce. For instance, if your choice of medium was a radio spot for a public service announcement, you might write the radio script associated with it, but not actually record the spot. However, you are encouraged to create the final product. In this instance, you might actually record your voice. You might even include appropriate audio enhancements such as music or sound effects if you want to (optional). The focus should be more on the message than the production quality of this type of communication. If you have any questions regarding your choice, contact your instructor.

Note: Collateral is a term used to denote any digital or printed material used to communicate an organization's brand, products, services, or other messaging.