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Questions: Amazon
1. describe a SWOT analysis for the Amazon to determine its major strengths, weaknesses, opportunities, and threats.
2. Based on the SWOT analysis, outline a strategy for the Amazon to capitalize on its strengths and opportunities and minimize its weaknesses and threats.
3. Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.
4. Outline a communications plan that Amazon could use to make the strategies you recommend above known to all stakeholders.
5. Assess efforts by Amazon to be a responsible (ethical) corporate citizen and the impact on the corporation's bottom line. Provide specific examples to support your response. Choose sources that are credible, relevant, and appropriate.
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