Describe a successful or innovative imc use during covid-19

Reference no: EM133276880 , Length: Words Count:200

Assignment:

MUST BE 200 WORDS MINIMUM

IMC and COVID-19

COVID-19 has changed businesses and consumers. Effective marketing communications are essential as organizations and marketers first dealt with the crisis and adapted to the pandemic, focusing on increasing value for consumers beyond remaining competitive. On the other hand, individuals have changed their perspectives, decisions, and behaviors. This includes major shifts in how consumers get information, what they want, where they shop, how they purchase, etc. The expectations are now different, the digital transformation involves virtual and hybrid experiences, and omnichannel delivery must be seamless - these are just a few of the forces marketers need to consider and incorporate into their IMC efforts. There is no going back to living in the pre-COVID past..

- Provide an actual example of IMC effectively used to deal with changing situations. Include references or document your interactions with the IMC effort.

- Describe why you find this a successful or innovative IMC use during COVID-19. Or, perhaps that you describe was the opposite, or an ineffective effort, and explain why so.

- Illustrate how marketers can apply this example in other situations, industries, or in the future.

Reference no: EM133276880

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