Describe a strategic situation in the past or today

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Reference no: EM132313860 , Length: word count : 3000

ASSESSMENT : Strategic Advantage

Case study - Starbuck- A strategy Problem ( formulate)

Write your own mini case study together with a briefing note. The whole document should be 2500 - 3000.

The mini case shall describe a strategic situation/problem/issue either in the past or today which needs resolution. The organisation can be of any type and in any geography.

By the end of the case it should be clear to the reader that a problem is faced.

The accompanying briefing note will begin by critically evaluating 'the issue' in order that it may be subjected to further analysis. In other words, whilst the case may have an apparently simple problem, that is, declining sales and loss of profitability, this may conceal a range of underlying problems which need to be addressed.

The briefing note will then select appropriate tools, techniques, frameworks in order to provide insight and potential solutions to the problem.

The write up will conclude with a statement of the broader mplications/recommendations of the case for other companies in similar situations and reflect on broader strategic lessons.

Length: 3000 words

Competitors analysis

Customer value analysis may be necessary

Please, the writer you write a case study of named company, (Starbuck) a strategy problem,

A brief note: The challenge, background, company general overview, key players (500) word counts ( should be directed to the Executive of starbuck)

Context: Market overview, industry analysis, external factors and the company position in the market (400) word counts

Analysis: considering internal capabilities, resources, technology, external factors, Strategy Advantages analysis (750)
implementation (750) word counts

Recommendations: What could have worked better? (400)

Conclusion: (200) if the conclusion is not mandatory as the project is not yet finished, then add to the analysis section

Important frameworks to use: Five Porter forces, Positioning in the market, Competitive advantage, Value proposition, Diversification strategy

Strategic Alliances and Coopetition – Diversification and Internationalization – Strategies for the long term, Customer value analysis

Attachment:- Strategic Advantage -Materials.rar

Reference no: EM132313860

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len2313860

5/29/2019 11:42:49 PM

Please note that information in appendices and footnotes should be supplementary but not integral to the submission. Markers may not read supplementary text - especially if it is lengthy - so the main body of work should stand on its own. Please use the Harvard (click on this to open a new page) All text should be included by the word count software, and any attempt to ‘hide’ text will be considered a mis-statement of word count. Should be referenced by URL; links to material not included in the text will be ignored. Arial 11pt 1.5 lines 2.54 cm (Normal setting)

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