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Discussion Post
Review the crisis communication case studies in both the Lachlan and Liberman texts, and read: Always Be Ready: Get Prepared For Your Next PR Crisis (forbes com). In the Forbes article, the author relates playing pickleball to preparing and responding to a PR crisis. In at least two brief paragraphs (30 to 50 words each):
A. Describe a sport or activity that you enjoy and relate it to effective crisis communication preparation/response.
B. Apply those points to the Wells Fargo case study in the texts and highlight how the organization could have prepared/performed more effectively.
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