Reference no: EM133623507

Assignment:

For the purpose of this paper: Introduction: Describe the truth® campaign or a similar social marketing public health campaign. Include

(a) Background (e.g., the tobacco problem in the United States, when the campaign was created, by whom the campaign is funded by, etc.);

(b) Purpose (e.g., the campaign's aims [be sure to explain counter-marketing]); and (c) Focus (e.g., the campaign's target market profile).

Campaign objectives: Describe the campaign objectives. For example, what are the behavior objectives, knowledge objectives, and belief objectives?

Branding: What is the campaign brand? Explain the importance of branding when developing a public health campaign.

Describe the marketing mix strategies: Describe the 4 P's: Product, Price, Place, and Promotion of social marketing; describe how the 4 P's were used by the campaign and why each were critical for an effective campaign.

Evaluation: What evaluation tools were combined to assess the Campaign's effectiveness? Explain why this is important.

Barriers: Describe the barriers to effective counter-marketing. Conclusions: Given your research on this campaign, were the strategies used by the Campaign successful? Unsuccessful? What recommendations would you provide for future work?