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INTERNATIONAL BUSINESS STRATEGY
You are required to choose a company from the List of Canadian Companies(Open Text) on the following page. Next, identify a country you plan to expand the company's operation (before the country selection, you must conduct a mini-research to ensure the company has not set up their operation there). Then create a proposal for a new business venture in an international setting. The proposal shall include the following:
1. Description of the business- Name of a company OpenText(Canada)- Describe a short profile of the company- Business type: retail, manufacturing, or service.
2. Selection of foreign market.- A brief discussion of the country with which you wish to trade.
3. International business strategy - selection of the foreign market entry mode.- Describes the strategy to be used by the company to enter the chosen market, such as exporting, licensing, franchising, joint venture, foreign direct investment, etc.
Need to create a business proposal for OpenText which is a Canadian Company as per the attached instructions and also selection foreign market should be in a country were opentext doesnt has its operations. 2 to 3 pages.
Short Paper on Cross-cultural Opportunities and Conflicts in Canada.
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