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Products and Services
It can be harder to sell an intangible service than a tangible product. Pick one of the cells in Table 3.4: "Service Classifications" and name a service offered in that class-for example, business remodeling service under consulting and operations. In 200 to 250 words, describe a service in your chosen category in terms of the four ways a service is different from a product-its intangibility, inseparability, variability, and perishability. Propose a solution for sale that could be used as a point of competitive differentiation in a marketing campaign. Table 3.4: Service classifications
Consumer Services
Convenience
Shopping
Specialty
Unsought
Business Services
Distribution
Consulting
Breaking bulk
Assembling lots
Creatingassortments
Finance
Operations
Mark
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Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
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