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Communicating is an important marketing process of conveying our message to our customers and prospects. We use certain media based upon their ability to meet communication goals and objectives.
1. Describe a recent promotion experience. (As seen on television, mail, radio, Internet, sales person, outdoor/ signage, prints, etc.)
2. Identify each of the Communication Process elements to that promotion. Provide evidence by example.
3. Discuss whether the given promotion was effective and how it would be better served in another promotion medium. Present your rationale in marketing terms/ concepts.
4. Read other student posts and identify elements they may have missed and/ or those that were done well that made that promotion particularly effective.
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1. Describe your unique selling proposition (USP). Next, explain the key aspects of your business, products, or services that make them unique when compared to your competition?
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Explain Discussing Electronic Commerce Communications and how do business-to-business sales communications differ from selling to individuals
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Outline and explain the concept of internal marketing and why it is important in service products. How would you introduce an effective internal marketing programme to an organisation?
select a publicly traded corporation for which you would like to work or are currently working.research the corporation
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