Describe a recent promotion experience

Assignment Help Marketing Management

Reference no: EM131328766

Assignment: Marketing Communication Process

Communicating is an important marketing process of conveying our message to our customers and prospects. We use certain media based upon their ability to meet communication goals and objectives.

Describe a recent promotion experience. (As seen on television, mail, radio, Internet, sales person, outdoor/ signage, prints, etc.)
Identify each of the Communication Process elements to that promotion. Provide evidence by example.
Discuss whether the given promotion was effective and how it would be better served in another promotion medium. Present your rationale in marketing terms/ concepts.
Read other student posts and identify elements they may have missed and/ or those that were done well that made that promotion particularly effective.

Be sure to provide supporting evidence for your statements.

Write your initial response in a minimum of 200-300 words. Apply a standard business writing style (headers/ sub heads/ bullets) to your work but be sure to cite your work in the APA format.

Reference no: EM131328766

Questions Cloud

Trade-off theory point to an optimal capital structure : A project requires $428,000 of equipment that is classified as seven-year property. What is the depreciation expense in Year 3 given the following MACRS depreciation allowances, starting with Year 1: 14.29, 24.49, 17.49, 12.49, 8.93, 8.92, 8.93, and ..

Contact an estate planning attorney : Larry has expanded his business. When he met with his accountant at the end of the year, he learned that his total assets are in excess to $1million. His accountant asked Larry if he had a will, and Larry said he had been too busy to develop one. His..

Determine the value of the european put : A stock is now selling for $100. Each month it will either increase or decrease in value by 10% (u = 1.1, d = 0.9). The riskless rate with annual compounding is 12.682503% per year. Note that 1.12682503 = 1.0112. Draw the tree of values for the stock..

Prepare the journal entry for income taxes : Prepare the journal entry for income taxes. Post all adjusting entries. Prepare 2014's income statement. Assume that bad debt expense and depreciation expense are administrative expenses.

Describe a recent promotion experience : Describe a recent promotion experience. (As seen on television, mail, radio, Internet, sales person, outdoor/ signage, prints, etc.) Identify each of the Communication Process elements to that promotion. Provide evidence by example

Mutual funds have traditionally not partaken : Mutual Funds have traditionally not partaken in Shareowner Activism. If a Portfolio Manager does not want to partake in Shareowner Activism, what technique can they use ?

Degree of operating leverage at given level of output : In the previous problem, what is the degree of operating leverage at the given level of output? What is the degree of operating leverage at the accounting break-even level of output?

Create the company gaga inc using the product sherbetter : In this Assignment, you will learn how Jim King and his wife decided to create the company GaGa's Inc. using the product Sherbetter, a frozen desert product line. GaGa's quickly expanded the product line from just Lemon to several other flavors as..

What functions does the ciso perform : What functions does the CISO perform, and what are the key qualifications and requirements for the position?

User Account

All Pages