Describe a real world competitive advantage

Assignment Help Marketing Management

Reference no: EM133393213

Directions:

Fully answer the following questions using the resources provided in Unit 3 (Chapters 7 and 9).

Questions:

Why do people in organizations resist change? Provide three examples a manager can take to reduce resistance to change.

Why should organizational managers be concerned about reducing employee stress levels?

Provide an example of a disruptive innovation. What impact did this innovation have on an industry?

Why is strategic management important for organizations? Can an organization be successful without a strategic plan? Why or why not?

Describe the six steps in the strategic management process.

What is competitive advantage? Research and describe a real world competitive advantage at an organization (like Google, Southwest Airlines, Post University). Put this advantage in your words (don't cut and paste).

Reference no: EM133393213

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