Describe a public relations campaign

Assignment Help Marketing Research
Reference no: EM131521978

The Final Paper should demonstrate understanding of the reading assignments as well as the discussion points. The purpose of this assignment is to integrate the concepts studied in this course into a cohesive and comprehensive paper.

The Final Paper will be titled "An Integrated Marketing Strategy for ____." You will fill in the blank with an existing or a new brand name of your choice.

The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (good or service) with a particular target market.

Refer to the previous assignments completed in this course for insight on how to develop your Final Paper. You must

Provide an Overview/Executive Summary of the marketing strategy.

Describe the good or service and desired brand image.

Describe the target market, including buyer motivations, demographics, and psychographics.

Describe the overall marketing strategy, including positioning strategy versus competitors.

Describe a promotions and advertising campaign that includes a description of one advertisement.

Recommend and describe a Public Relations campaign.

Describe the use of an Internet marketing campaign, including web site and use of email.

Describe a direct marketing campaign, including Customer Relationship Management.

The paper

Must be 6 to 8 double-spaced pages in length (not including title and references pages) and formatted according to APA style sixth edition

Must include a separate title page with the following:

Title of paper

Student's name

Course name and number

Instructor's name

Date submitted

Must begin with an introductory paragraph that has a succinct thesis statement.

Must address the topic of the paper with critical thought.

Must end with a conclusion that reaffirms your thesis.

Must use at least four scholarly sources in addition to the course text, including a minimum of two from the Ashford University library.

Must document all sources in APA style as outlined in the Ashford Writing Center.

Must include a separate references page that is formatted according to APA style.

Reference no: EM131521978

Questions Cloud

Relationship between the biblical use : Discuss the relationship between the biblical use of the word "breath" or to "breathe", and the physiological requirement for oxygen to keep our cells alive.
How is a bond price determined : Western Entertainment is considering issuing bonds to finance its business expansion. The company contacts you, a business consultant charging $200 an hour.
How would you reflect the bond transactions : How would you reflect the bond transactions on your statement of cash flows, and how would the financial statement users use that information
Receive most their daily meals at school : Most of those who are on these lunch programs, receive most their daily meals at school.
Describe a public relations campaign : Describe a promotions and advertising campaign that includes a description of one advertisement. Recommend and describe a Public Relations campaign.
Discuss how materials science has advanced to the stage : Discuss how materials science has advanced to the stage where materials can be engineered to fit a specific purpose.
Briefly summarize one of the products listed : Standard & Poor's is a global leader in credit ratings and credit risk analysis. Go to its website at standardandpoors.com. Select "U.S.".
Hunger-free kids act part : The Hunger-Free Kids Act part of the Let's Move Initiative propsed by Former First Lady Michelle Obama was one of the best initiatives put forth to manage.
Black-scholes-merton model predict for the call : What value does the Black-Scholes-Merton model predict for the call? What does the call’s theta measure? What is the estimated call option price in five days?

Reviews

Write a Review

Marketing Research Questions & Answers

  A business plan: gift shop

A business plan for a gift shop contains so many constraints and aspects to be taken into consideration before start up with something.

  Managerial decision making

This assignment is based on Managerial Decision Making. Compare and contrast the theoretical and practical differences between "formal research" and "business proposals".

  London congestion charge

Generate revenue for city are under consideration. The two proposals are London Congestion Charge and Charging for Firefighting.

  Market research

The director of market research at a large department store chain wanted to prepare a survey throughout a metropolitan area to calculate the amount of time working women spend shopping for clothing in a typical month.

  Producing quality steel by stressing sound management

Nucor Corporation- Producing Quality Steel by Stressing Sound Management Practices

  Monitor and review the performance of members of a team

Monitor and review the performance of members of a team.

  Scientific research and informal research

Differences between scientific research and some informal research

  Dilmah ceylon tea: market development in australia

Dilmah Ceylon Tea: Market Development in Australia.

  Quantitative analysis based on a excessive research

Zara is part of a multi-national conglomerate and it is operating in many countries worldwide. There are a total number of 1770 Zara stores world wide in regions of Africa, Asia, Central America and The Caribbean, Europe, North America, and South Ame..

  Market research report

Market Research Report

  Designing a lunchbox menu for children

Marketing Plan- Designing a lunchbox menu for Children

  Case study:moet hennessy louis vuitton

Case study:Moet Hennessy Louis Vuitton

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd