Describe a product or service of choosing

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Reference no: EM133453003

Assignment:

Part 1: Product Overview

Briefly describe a product or service of your choosing.

Part 2: Pricing Strategy

How does this compare to competitors, assuming competitors are at or near break-even point with their pricing? Name at least two competitors and their pricing related to your product or service. Analyze pricing alternatives and make recommendations about pricing going forward based on the following:

How sensitive are customers to changes in price for this product or service?
Would lowering the price allow the company to still achieve profitability?

What does the price says about the product or service in terms of value, quality, prestige, etc.?

Reference no: EM133453003

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