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Assignment:
Part 1: Identifying the Customer and Problem
Pick an organization, product, or service. Describe a primary decision maker in their target segment: who they are, what they like, how they make buying decisions. Describe the primary problem(s) the organization, product or service will help them solve.
Part 2: Factors Influencing Customer Decisions
Provide a brief profile of the target segment using at least three of the following categories:
Part 3: Reaching the Customer
Based on this profile, identify 2 to 3 marketing strategies or tactics that would be effective at reaching this target segment, and briefly explain why they are a good fit.
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