Describe a matched pairs design

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Reference no: EM131032360

Problem: Frappuccino light? Here's the opening of a Starbucks press release: "Starbucks Corp. on Monday said it would roll out a line of blended coffee drinks intended to tap into the growing popularity of reduced-calorie and reduced-fat menu choices for Americans." You wonder if Starbucks customers like the new "Mocha Frappuccino Light" as well as the regular Mocha Frappuccino coffee.

Required:

(i) Describe a matched pairs design to answer this question. Be sure to include proper blinding of your subjects. What is your response variable going to be?

(ii) You have 20 regular Starbucks customers on hand. Use the Simple Random Sample applet or Table B at line 141 to do the randomization that your design requires.

Reference no: EM131032360

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