Describe a firm stakeholders and how they are impacted

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Reference no: EM133339549

Questions:

1. How does marketing create value, and how do firms become more value driven?

2. Describe a firm's stakeholders and how they are impacted by conscious marketing.

3. Describe (and illustrate with an example) how a firm's core competencies lead to it having a distinctive competency, which can is then leveraged into a sustainable competitive advantage.

4. Discuss how low- versus high-involvement consumers process the information in the context of the Elaboration Likelihood Model.

5. Compare and contrast the United States, Peru, and China on Hofstede's Cultural Dimensions.

6. Explain, in detail the process used to develop a Joint Space Perceptual map. What are the positioning strategies brands use after completing one.

7. Describe the components that drive brand equity and discuss the value brand equity brings to a firm.

8. Describe both penetration and skimming price strategies and explain why and when a firm uses them.

9. Explain the channel captain's role and sources of their control of the supply chain.

10. Describe the AIDA model in the context of a hierarchical effects model, then identify the best communication methods for each stage of the AIDA model

Reference no: EM133339549

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