Describe a fictitious company and provided its background

Assignment Help Financial Management

Reference no: EM13387738

Describe a fictitious company and provided its background. Then, you are ready to start building the marketing plan with a focus on segmenting and positioning your product and service.

Write a five to seven (5-7) page paper in which you:

A. Write about your company.

1. Write a detailed company background. Address the following items at a minimum for full credit:

2. Create a strategic mission statement.

3. Determine and decide upon at least one (1) foreign market for the product and service. Provide your rationale for this market.

Write about a marketing plan.

4. Discuss the potential audiences for a marketing plan and the needs of those potential audiences.

5. Identify the marketing segment for the product and provide a rationale for this segment.

6. Discuss the target market and provide a rationale for this target market.

7. Perform a SWOT analysis (strengths, weakness, opportunities, and threats) for the company.

8. Create the market position for your product and service. Explain your rationale.

9. Support your marketing plan with at least two (2) reference sources that discuss the nature of the product.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.

Evaluate and target customer segments and positioning products within these segments.

Use technology and information resources to research issues in marketing management.

Write clearly and concisely about marketing management using proper writing mechanics.

Reference no: EM13387738

Questions Cloud

For your final paper you will choose one of the health care : the final paper 8-10 pages excluding title and reference pages should demonstrate understanding of the reading

Find a reputable article on the web about how to make your : find a reputable article on the web about how to make your market portfolio an efficient portfolio or how to win at the

What benefits are gained from research planning and the : question 1.what benefits are gained from research planning and the analysis of financial statements? include sources

On july 1 2011 apache company sold a parcel of undeveloped : on july 1 2011 apache company sold a parcel of undeveloped land to a construction company for 3000000. the book value

Describe a fictitious company and provided its background : describe a fictitious company and provided its background. then you are ready to start building the marketing plan with

What analyses might a manager do to learn more about a : financial management 3 essay questions apa format250 words each question 2 cited sources each question.no

An analyst has modeled the stock of a company using a : an analyst has modeled the stock of a company using a fama-french three-factor model. the risk-free rate is 3 the

What analyses might a manager do to learn more about a : financial management 3 essay questions apa format250 words each question 2 cited sources each question.no

Consider an investment in an international venture be : consider an investment in an international venture. be specific with your investment product service etc.. identify the

User Account

All Pages