Reference no: EM132289802
Assignment
For this assignment, you will be creating a comprehensive MPR plan for the same company you used for the PR generated campaign assignment or another company of your choice. Please use the first appendix in Marketing Public Relations (pages 239-242) as a reference on what to include.
This assignment is a final project and a compilation of everything learned in the course. While I'm not setting a page minimum, please keep in mind that is a fair amount of information to provide details on all 14 items. Your grade will be comprised of your presentation and your paper.
The following are the components that need to be included in your final project. Descriptions of each are found in the book, pages 239-242).
1. Choose a company (real or fictitious). You can use the company you have used for prior assignments.
2. Positioning statement.
3. An overview, with particular details to MPR objectives
4. MPR Framework
5. List of media connectors
6. List of non-media connectors
7. Reasons behind using your connectors
8. Media kit components - Backgrounder, Fact Sheet and a Press Release to launch a new service or event
9. Pitch letter for the media kit in #8
10. Describe a concept for social media content
11. Community or Charity Event to partner with your company
12. Case Study for your company's products or services
13. Potential connector/interview
14. MPR Plan
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