Describe 11 bases of product differentiation

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a) Define product differentiation, describe 11 bases of product differentiation, and how these bases of product differentiation can be grouped into three categories.

b) Describe how product differentiation can create economic value.

c) Describe:

i) Those bases of product differentiation

ii) Those are not likely to be costly to duplicate

iii) Those that may be costly to duplicate,

iv) Those that will often be costly to duplicate.

d) The main substitutes for product differentiation strategies.

Reference no: EM132605604

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