Describable in terms of a fixed set of cultural dimensions

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1. The etic view of national culture holds that every culture is describable in terms of a fixed set of cultural dimensions. How may this view help international managers perform more effectively? How may it undermine good performance?

2. The emic view of national culture holds that every culture is unique, with its own internal logic. It is hard to compare cultures to one another. How may this view help international managers perform more effectively? How may it undermine good performance?

Reference no: EM13964289

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