Derived primarily from person position within organization

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Reference no: EM132266116

1. It is easy to keep an accurate account of the contribution of each member in a team.

True

False

2. In a traditional organizational structure, every employee has one person to whom they report.

True

False

3. Legitimate, reward, and coercive power are derived primarily from a person's position within the organization.

True

False

4. Employees tend to be more satisfied with jobs that require them to perform a specialized kind of activity.

True

False

5. The three types of advertising, informative, persuasive, and reminder, correspond to various stages in the product life cycle. Choose the statement that inaccurately describes these relationships.

a. Persuasive and reminder advertising are the best choices during the maturity stage.

b. Informative advertising is the best choice during the introductory stage.

c. Persuasive advertising is the best choice during the growth stage.

d. Advertising is typically withdrawn during the decline stage, because none of the three types of advertising is effective during this stage.

6. A cigarette company places an ad on a billboard near a middle school.

Which of the following presents an ethical issue?

a. The school did not give the company permission to put up the ad.

b. The ad was placed in a low-income neighborhood.

c. The celebrity in the ad does not smoke in real life.

d. Cigarettes pose health problems and should be illegal.

e. Students might see the ad before and after school.

7. Company A, a health curriculum developer and filmmaker, just received an international award for its short films geared to adolescent youth. The company holds a press conference to announce the news.

Company B, publisher of a book on sexual health, just received a phone call from a parent about finding offensive materials in the book. The company announces in its newsletter that it has withdrawn the book for review.

Compare and contrast the two companies.

a. Both companies are reactive.

b. Both companies are proactive.

c. Company A is proactive, while Company B is reactive.

d. Company A is reactive, while Company B is proactive.

e. Neither company’s activities support overall marketing goals.

Reference no: EM132266116

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