Deployment of technology in the efforts of marketing

Assignment Help Project Management

Reference no: EM13835751

The research to be conducted will focus on answering the following questions by the help of qualitative and quantitative research methodology:

- What are the possible risks that Hamilton Hotel might face in the new project of technology deployment?

- What are the possible solutions for these risks that Hamilton Hotel should consider for the management of risk?

- What are the choices and preferences of the customers that are to be considered for the deployment of technology in the efforts of marketing?

- In your literature review you emphasised risk and project management. How can these questions be related to your questionnaire? In your text you state assumptions, ‘should do', but that is not covered by your data here. I.e., as stated in the review, you don't have real data.

The points what the hotel intends are not without interest, however that needs to be empirically demonstrated. E.g., by an interview with the relevant manager. Should do, should have may be conclusions, but these must be based on demonstrated data.

- Your questions asked in the questionnaire are showing %age. How is this qualitative then?

- Even more, considering the first part on the hotel in qualitative form and %age then means that you are mixed method. And that has its very own implications.

- How can the hotel profit from questions relating much more to booking experiences for travelling, than for a particular hotel?

Reference no: EM13835751

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