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Deploy the testing of your marketing campaign

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Discuss different methods to deploy the testing of your marketing campaign before launch. (Athletic wear for plus-size women). Choose one method and customize it for the athletic clothing market. Apply Brea's (2014) "seasonally adjusting" analogy to the obstacles surrounding a lack of control group and randomization. Since this is a start-up business without marketing automation capabilities in the beginning, how can you ensure the validity and reliability of the testing results?

Reference no: EM132252780

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