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"Marketing departments operate across multiple channels. From social media, to email marketing, to lead generation, your digital marketing strategy will include a number of activities. With such a wide variety of channels being used, it's important for marketing teams to actively track progress and performance in real-time with the right marketing metrics and KPIs. When choosing the right marketing metrics, you should keep in mind which channel you are using and who will be using the data to make business decisions. The types of metrics you want to track will vary for different marketing roles. Executives will want to see an overview for every marketing channel, while managers will want to dive into the metrics for a deeper understanding of day to day performance."
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The average rate of growth for slow-growth countries is around 2% per year, and for fast-growth, greater than 5% per year. Suppose the growth rate of the economy is 2%. The size of the economy roughly doubles every. Economic growth is important to un..
Discuss the strategies that a particular company employed to either obtain or sustain a competitive advantage. For example, Microsoft arguably created a competitive advantage by offering a unique suite of products that now reside on many desktops. Th..
Assume a city has so few employers that the market labor supply curve is nearly vertical.
How can a compensation scheme designed to enhance worker motivation lead to this result.
An economist estimated that the cost function of a single-product firm is: C(Q) = 110 + 20Q + 30Q2 + 10Q3.
Describe how the equilibrium wage and employment levels are determined. Depict how a legal minimum wage alters market outcomes.
If the consumption function lies below the 45 degree line dissaving is occuring. If the AE curve lies below the 45 degree line there is a inflation at full employment. Output is increased to get rid of an inflationary gap. The aggregate demand curve ..
Two mutually exclusive alternatives are under consideration. Alt A. will cost $40,000, provide annual benefits of $15,000 and a salvage of $4000 at the end of its 4 year life. Alternate B will cost $63,000, provide annual benefits of $21,000, and a s..
For this discussion, think about where you work or a business you have a significant amount of knowledge about. What is a common product that the business sells? What are the main costs the business has to incur in order to be able to sell that produ..
Assume that b=1 and that initially the real interest rate is equal to the marginal product of capital at 4%. As well, assume that v=1/2 and that the inflation rate last period was 2%. If the housing bubble busting causes the share of output of invest..
It is not uncommon for someone to say something like “if we can put a man on the moon we should be able to… ”, followed by the person’s favorite project. What response can an economist make to this person?
Last year,$100million in outstanding bank loans to a developing nation's not renewed , and the developing nation's government paid off $50 million in maturing government bonds that had been held by foreign residents. All of the stocks issued gave the..
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