Demonstrate understanding of the principles of marketing

Assignment Help Marketing Management

Reference no: EM133570698

Assignment: Marketing & UX

Length: 1500 words.

Learning Outcomes:

1) Demonstrate understanding of the principles of marketing and their applicability.

2) Analyze the major forces in the marketing environment that impact businesses operations.

3) Describe segmentation, targeting and brand positioning processes.

4) Illustrate the impact of effective marketing programs and marketing plans.

5) Reflect on the importance of user experience in shaping marketing strategy and communications.

The students will be required to analyze a Case Study provided by the Professor thoroughly. The essay-format answers to the questions will cover the following:

Analysis Method

A. Read the case study attentively at least two or three times. Become familiar with the critical points of the situation without adopting a position on the case. Read as carefully and objectively as you can.

B. After becoming familiar with the case, note the main issues as you see them. The case study will have questions to help you focus on these. Research to become familiar with the situation at that time.

C. Consider the following questions assigned by your professor. Record all information pertinent to these in the form of case notes.

Case study:

A. Perform a SWOT analysis of the brand featured in your assigned case. Explain each step.

B. Suggest a solution for the case:

a. Based on your SWOT analysis, use your criteria to identify the case's main issue.

b. Suggest a Marketing Strategy as a possible solution to the case's main issue.

i. Support your strategy with facts provided by the case.

Reference no: EM133570698

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