Reference no: EM133709606 , Length: word count:4000

Dissertation on Impact of E-marketing on consumer purchase decision: the case of the luxury fashion industry in the UK

Assignment task

Chapter one. Introduction: Completion of aims, research, hypothesis and methodology to form a general introduction to your research (Simply what the research is about and what you are going to discuss in the report).

Chapter two: Literature Review (Critically analysis important relevant research performed by others in the area - cite your sources, focus on how this previous work connects to and leads to your research, use sub headings, discuss strengths and weaknesses, present a balanced critical debate.

Chapter three: Methodology (How did you conduct the research, what methods did you use, discuss the construction of your data collection method (if relevant), discuss the administration of the above data collection method (if relevant), discuss how you designed the instrument (if relevant), discuss how you analysed any data collected, use sub-headings and remember to cite source.

Chapter four: Case Study route (Applied Context)

Completion of the main body of the research project. This should be the longest section.

This chapter provides a more detailed look at the organisation you introduced in Chapter 1. It is about the problem situation - the organisation, the business - not about theories - not using material from the modules - though basic things such as TOWS and PESTEL might be used here. Justify why you are addressing this organisation. What are the issues? Make sure your answer to this question leads the reader to the concepts you discuss in Chapter 2. This chapter should lead to those issues are being investigate at your case organisation.

Chapter five: Findings and Analysis for a case study route

In this chapter you are required to report your key findings of your primary or secondary research conducted.

You are required to provide detailed interpretations of key findings based on the aim, objectives and questions raised in your introduction chapter. You should also discuss the key implications of your research.

Your discussions should be linked with key arguments and points raised within your literature review chapter. That is, it is about applying the concepts you chose in 2 to the firm you chose in chapter 4 for case company route dissertation. You can make good use of tables and diagrams here, which keeps the word count down.

Findings and Analysis for non-case company route

Has a more detailed look at the topic introduced in Chapter 1 in terms of the research problem using academic concepts from the taught modules. Has analysis and explanation of findings made? Has there been comparing and contrasting of findings with the theory from literature review section? Did findings fit with the theory - why or why not? What does this MEAN for future researchers in this area, etc.

Chapter five/six based on the route taken (Case study or non-case study) Conclusions and Recommendations for further research (where relevant). This is where you state your opinions based upon the data you have collected and analysed.
Summarise key points from research Be concise
Show how your work links to previous work Cite key references
Note: there should be no new material in this section
Show very clearly how each recommendation is derived from the Conclusions.
Explanation of your personal contribution to the research

LO 1 Critically review and analyse literature pertaining to the topic area selected for the overall research aim and objectives of the Dissertation;

LO 2 Critically evaluate a range of research methods and apply appropriate research techniques for the collection and analysis of data in order to address the research aim and objectives;

LO 3 Critically analyse the primary research findings in relation to theories and concepts to arrive at a set of evaluative conclusions and recommendations, where appropriate;

LO 4 Demonstrate transferable skills including time management, project management, listening, negotiation, written communication skills, independent learning and advanced research skills.

In addition to what is provided above, you should set out (indicatively):
your title/topic,
the aims of the research,
a definition of the research problem,
research questions,
a critical review of literature and identify a gap within that literature that your research will attempt to address (what is missing in the field, why is it important and how does your work address that gap?).
methodology as illustrated above
references

Your work will be assessed on the extent to which it demonstrates your achievement of the stated learning outcomes for this assignment (see above) and against other key criteria, as defined in the University's institutional grading descriptors. If it is appropriate to the format of your assignment and your subject area, a proportion of your marks will also depend upon your use of academic referencing conventions.