Demonstrate the value of marketing to the business

Assignment Help Marketing Management

Reference no: EM133646741

Assignment:

Prepare a resume for Marketing Manager, here are some Requirements.

About the Role:

This is a newly created role requiring an experienced strategic marketing leader to join our growing business during an exciting period of transformation. We're seeking an inspirational and commercially focused marketer to join our Canadian marketing team to provide strategic marketing leadership for an expanding area of our business.

Key Responsibilities/Requirements:

Act as a marketing business partner for the region, managing stakeholders to demonstrate the value of marketing to the business
This will require phasing and forecasting of tactics & budget
Work with marketing services team in India to fulfil tactic requests around design, digital and email marketing
Work with counterparts in North America, Australia and UK to drive collaboration and reach global marketing goals
Measure & report on the effectiveness of marketing programmes on an intensive weekly basis, flexing plan as needed to reach targets
Worth the Product Marketing teams to understand the VPs, use these to inform operational marketing strategy
Work with Sales Enablement teams to ensure effectiveness of sales performance against marketing generated leads
Represent marketing on regional SLT
Potential line management & mentoring

Desired Skills:

Excellent stakeholder management
Budget management & financial planning
Analytical & methodical
8+ years strategic B2B marketing experience
Numerate & commercially astute
Excellent planner and able to prioritise
Experience with SalesForce, Eloqua, Optimizely, DemandBase an advantage
Experience in B2B software or service marketing an advantage
Knowledge/experience of marketing to the Canadian healthcare marketing a distinct advantage

Reference no: EM133646741

Questions Cloud

How to characterize the stitch fix business model : How to characterize the Stitch Fix business model? What core objectives should Stitch Fix track to see if the model is working?

What is the throughput : Suppose that the loan department of a bank takes an average of 3 days to process an application, what is the throughput.

Whose invention overtook the primary market for oil : Whose invention overtook the primary market for oil, forcing the oil industry to adjust?

How would you describe an effective mission statement : How would you describe an effective mission statement? What qualities do you feel are important to include, and why?

Demonstrate the value of marketing to the business : Act as a marketing business partner for the region, managing stakeholders to demonstrate the value of marketing to the business.

Explain who strategists are and what they do in organization : Explain who strategists are and what they do in an organization. Discuss the differences between vision and mission statements.

Define intrinsic motivation and extrinsic motivation : Define Transactional Leadership and Transformational Leadership. Give examples of both and provide evidence to support your choices

What key concepts of managing change did you learn : What key concepts of managing change did you learn for the first time but will seek to develop more in the future? What did you enjoy most about this course?

Employee monitoring would be useful control technique : Consider whether employee monitoring would be a useful control technique and how you might implement it.

User Account

All Pages