Reference no: EM131032845 , Length: word count:1500

Purpose: To encourage and refine thinking around marketing's role in society and in organisations

Assessment criteria:

The purpose of the these tasks is to get you to relate the marketing concepts which you will learn in weeks 1 through 6 to your own experience and then to critically evaluate the marketing activity of a chosen organisation. The five weekly exercises should not be seen as separate from the fmal report, rather they should be seen as a cumulative experience to enable you to more effectively evaluate the marketing activities of your chosen organisation

You are required to choose ONE of the following retail organisations as the subject of your report and each week you will relate the concept taught during that week's lecture & tutorial to a BRANDED product sold in that store. You can choose one from;

1. Coles

2. Woolworth

3. Myer

4. Davidiones

Each week you will need to visit the same retailer and select one branded product from the total range and write how, in your opinion, that brand demonstrates the marketing concept(s) taught that week e.g. In Coles you may select Yoplait to demonstrate the concept of segmentation.

Each weekly reflection should be no more than 300 words and each reflection exercise must be dearly headed to show the concept being demonstrated. Whilst you may need to cite references in this exercise, it is not anticipated that you will need to cite extensively in this exercise.