Demonstrate the benefits of customer loyalty

Assignment Help Management Information Sys

Reference no: EM1329773

Select a nationwide establishment to demonstrate the benefits of customer loyalty

Without establishing customer loyalty, a company's chances of success may diminish. What do we as consumers look for in a restaurant, store, or company that keeps us coming back time and time again?

For this project, need to select a nationwide establishment. It can be supermarket super store, gas station, full-service restaurant Example (International House of Pancakes, Red Lobster Restaurant, Wal-Mart Stores, Target Stores, Walgreens, etc: that you, me or others frequent. Please do not use a fast food restaurant.

PART 1:
1. Analyze what experience(s) makes you me other others loyal customers?
2. How does the store keep you, me or others satisfied? Provide examples.

PART 2:
Discuss why at least 2 other people may also be loyal customers of the type of establishments described above (it does not have to be the same store).

Describe the way they may have became loyal.
Describe why they would or do frequent that store vs. the competition.
Compare and contrast the experiences between the different people
What makes a loyal customer

Paper should be written in first person; this means words like 'I' and 'we' are inappropriate.

Assignment should contain a cover page, an abstract page and a reference page (optional) in addition to the body.

Reference no: EM1329773

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