Demonstrate the benefits and risks of yield management

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Reference no: EM133270518

Learning Objectives:

Demonstrate the benefits and risks of yield management strategies in forging a balance among capacity utilization, pricing, market segmentation, and financial return.

Discussion:

Choose a local restaurant or some other type of service with fluctuating demand. What is the likely underlying pattern of demand? What causes the pattern? Is it predictable or random? For example, Jimmy Johns has a dramatic decrease in sales in the cold, winter months. This is because they do not serve warmed foods. You can cite the internet for this or research via "personal communication", in addition to the text.

Reference no: EM133270518

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