Demonstrate the ability to deliver and communicate marketing

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Reference no: EM133383516

1. Describe the place of small business in history and explore the strengths and weaknesses of small business. (LO 1)

2. Design a solid projected financial plan and conduct a breakeven analysis for a small company. (LO 3)

3. Demonstrate the ability to deliver and communicate marketing massages in coherent and professional manner. (LO 5)

4. Illustrate the ability to think independently and systematically on developing a viable business model. (LO 6)

Assignment Workload:

This assignment is an individual assignment.

An entrepreneur Start-up

Business Plan

A business plan is any simple plan, not only limited to the business start-up plan that helps the management to understand the current situation of the enterprises (strengths, weakness, opportunities and threats) and look forward into the future. A start-up plan is a business plan which consists of the mission, vision, objectives and action plans for the future of the new enterprises while the business plan drawn during the operation of the firm is vital for running the firm effectively, acquire new customers, partners, loans and so on. According to Fiore (2005), a business plan involves two dimensions; an organizing tool to simplify and clarify your business goals and strategy, the second one is a selling document that sells the business idea and shows that a product or a service can make a profit and attract funding and company resources.

Imagine you started a new business as an entrepreneur in Saudi Arabia. Briefly mention the specific steps which you consider necessary to a successful business plan.

Please, think and share information on the following items:

1. Owners, capital structure and company profile

a. Your Business Name, Address, E-Mail

b. Form of ownership: What is the legal structure? Sole proprietor, Partnership, Corporation....

C. Investment capital

2. Company Business Description (300 - 400 words)

A. Scope and type of business

What business will you be in? What will you do? What market segment will you choose?

B. Business Philosophy

What is important to you in your business?

3. Products and Services

a. Briefly discuss your products or services (Technical specification).

b. Size of business: how many employees? How many offices and retail facilities?

c. What factors will give you competitive advantages or disadvantages? Examples, include level of quality or unique or proprietary features.

Business idea: what is your big idea? Is it a product or a service? What makes your idea different?

Mission Statement

Company's short-term and long-term goals and objectives.

Target market and demographics: Who will your customers be? Where do they live? What is your target market passionate about?

Describe your Industry: Is it a growth industry? What long-term or short-term changes do you foresee in the industry? How will your company take advantage of it?

Describe your most important company strengths and core competencies: What factors will make the company succeed? What do you think your major competitive strengths will be? What background experience, skills, and strengths do you personally bring to this new venture?

Risk Assessment: Evaluate the strengths and weaknesses of your business using SWOT.

Who is your competition and how do you beat them?

Reference no: EM133383516

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