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Demonstrate sustainable competitive advantage in marketplace

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Assignment: How Wal-Mart Maintains Its Competitive Advantage Essay

Successful businesses regularly analyze their processes to ensure they're operating as efficiently as possible and maintaining their competitive advantages. Although you can assess a company in many ways, a common technique is the SWOT analysis. In this assignment, you will practice using a SWOT analysis to better understand the factors involved in making business decisions that promote sustainable competitive advantage.

Select and research a company from the 2019 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace.

Evaluate the selected company's sustainable competitive advantage using the SWOT analysis technique.

Write a modified SWOT analysis that includes the following:

1. An introduction with a detailed description of the company

2. A SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threats

3. An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a competitive advantage; examples may include:

4. Financial, physical, or human resources

5. Access to natural resources, trademarks, patents, or copyrights

6. Current processes (employee programs or software systems)

7. An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a competitive advantage; examples may include:

8. Market trends (new products or technology advancements)

9. Economic trends (local and/or global)

10. Demographics

11. Regulations (political, environmental, or economic)

12. Conclusion with an evaluation of how the company has retained its competitive advantage.

Reference no: EM133719460

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