Demonstrate new areas of outreach for a company

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Tracking the names of people key to a company can highlight potential brand attacks or can demonstrate new areas of outreach for a company. What would you recommend for avoiding too much monitoring?

Track only the names of people key to a company.
Identify keywords that will indicate that a post has nothing to do with your company and negative match that keyword in your searches.
Track all brand names, employee names, product names, and competitor names.
Identify keywords that will indicate that a post is important to your company.

Reference no: EM132727740

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