Please use MTR in hong kong in the case http://www.mtr.com.hk/ch/customer/main/index.html Reminder from professor Must read annual report and all information on the company Need to be practical and explain the real case, not just using theories, Sorry for confusion, you dont need to choose to work on mtr, work on the mnc that u are most familiar with then ok Please describe more on the company's action and elaborate it with the theories the professor comments too brief in explaining theories, please find the notes and use some of the materials in the work. 29561959_1GCS New Notes.zip Thanks for the solution you provided to me....

Please use MTR in hong kong in the case Must read annual report and all information on the company Need to be practical and explain the real case, not just using theories you dont need to choose to work on mtr, work on the mnc that u are most familiar with then ok

harvard business referencing at least 20 academic references let me know what MNC you choose before starting to work This module is divided into 10 sessions. Where relevant, the session has a range of materials and activities you MUST work through. For each session you should - before the lecture / workshop: 1. Read through the notes provided for the session. 2. Read the directed reading 2. Read any case study material and/or complete any activities and make notes ready for the workshop. 2. Attend the lecture and workshop. The session summary will tell you what to expect in the workshop. 3. Complete the assignments and reports and submit them strictly in accordance with the dates specified by your tutor. Marking Scheme 70% - 100% = Distinction 60% - 69% = Merit 40% - 59% = Pass 0% - 39% = Fail

Pass 60 – 69% Directly relevant to the requirements of the assessment A substantial knowledge of relevant material, showing a clear grasp of themes, questions and issues therein Comprehensive analysis - clear and orderly presentation Well supported, focussed argument which is clear and logically structured. Contains distinctive or independent thinking; and begins to formulate an independent position in relation to theory and/or practice Well written, with standard spelling and grammar, in a readable style with acceptable format Critical appraisal of up-to date and/or appropriate literature. Recognition of different perspectives. Very good use of a wide range of sophisticated source material

70 – 75% The work examined is of a high standard and there is evidence of comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is clearly articulated evidence demonstrating that all the learning outcomes and responsibilities appropriate to that level are satisfied At this level it is expected that the standard of the work will be high in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse.

86 – 100% The work examined is exemplary and provides clear evidence of a complete grasp of the knowledge, understanding and skills appropriate to the Level of the qualification. There is also unequivocal evidence showing that all the learning outcomes and responsibilities appropriate to that Level are fully satisfied. At this level it is expected that the work will be exemplary in all the categories cited above. It will demonstrate a particularly compelling evaluation, originality, and elegance of argument, interpretation or discourse.

76-85% The work examined is excellent and demonstrates comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is also excellent evidence showing that all the learning outcomes and responsibilities appropriate to that level are fully satisfied. At this level it is expected that the work will be excellent in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse and some evidence of originality

Please note: 1. All work must adhere to the University regulations on ‘Cheating, Collusion and Plagiarism’ which are provided as an Appendix in your Programme Handbook. You are encouraged to use ‘Harvard Referencing Style’ and avoid ‘Plagiarism’. 2. An electronic copy of the assignment must be submitted Online via the University Assignment site on or before the appointed date under cover of the Sunderland Business School (SBS) Feedback Sheet. Issue Date: Tuesday.

Methodology - the use of relevant evidence, from material provided and personal research to support any statements made - the appropriateness of the methods used and theoretical models and frameworks applied - the breadth and depth of research undertaken Evaluation of data - the ability to make sound recommendations or conclusions arising from the analysis - the soundness of arguments put forward Presentation - the summary of arguments - report layout and format - use of illustrative material and evidence to support arguments - the appropriateness of length - the quantity and accuracy of referencingMultinational Corporations & How they Bring External Innovation Inside

Assessment Criteria In the event of failing this individual assignment, normal referral / deferral procedures will apply. This assignment carries a weighting of 100%. The assessment will focus on the level of ANALYSIS carried out. That is, the application of THEORETICAL CONCEPTS studied in the module to the ‘practical' case study presented. In other words, you should proceed beyond a DESCRIPTION of the company and its actions. You should be analysing ‘why' rather then describing ‘what'. The assignment will be assessed and moderated by two members of staff in accordance with the marks allocated to each of the questions detailed below. Academic Rigour - your ability to isolate the key strategic issues - the coherence and depth of the analysis of those issues - the ability to analyse the strategy context within which companies operates - the ability to critically review and evaluate strategic decisions made by companies