Demonstrate knowledge and understanding of changing nature

Reference no: EM132478295 , Length: word count:3500

MAR023-6 Thriving in a Competitive Global Context - Majan University College - University of Bedfordshire

Assessment - Written Report

LO1. Demonstrate knowledge and understanding of the changing nature of the global business environment, buyer behaviour in a global context and the factors which influence the implementation of an organisation's competitive business strategy in a global context

LO2. Demonstrate skills and abilities in collecting and analysing appropriate information, applying a range of strategic business and financial tools and techniques available, to plan and evaluate global business and e-business operations.

Case Study - Harley Davidson Inc. May 2012

Your Task:

Imagine you are a research consultant. You have been tasked with completing the following;

Part 1) To conduct a PESTEL and Porter's 5 Forces analyses to identify the key forces of change in the Global Motorcycle industry

Part 2) Analyse and evaluate Harley-Davidson (H-D)'s current competitive and development strategies. In your judgement are they
appropriate for the environment and forces identified in your PESTEL and 5-Forces analysis.

Assessment 2 will be based on an extended case study of the Pharmaceutical industry. Please ensure that you read this case study thoroughly and please build on this case study by carrying out your own research to update and add further context to the international business environment for this particular sector.

Attachment:- Thriving in a Competitive Global Context.rar

Reference no: EM132478295

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