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Demonstrate comprehensive understanding of retail strategies

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Reference no: EM133203400 , Length: Wrod Count: 4500 words.

Assignment: Access Store Essay

Learning Outcome

A. Demonstrate a comprehensive understanding of retail strategies and the impacts of digitalisation upon them
B. Critically analyse industries and competitors to develop new initiatives and products
C. Critically analyse advanced digital retail solutions and evaluate their suitability to specific use cases
D. Develop comprehensive digital retail strategies to manage the entire project lifecycle
E. Critically analyse the risks associated with a digital retail strategy, and develop appropriate mitigations to manage them.

This is a business report model paper.

Skills that may be covered in this business report: business analysis, easy mapping (Gantt charts, product lifecycle diagrams, etc.), some knowledge of Shopify (most important!!!)

The whole article will be around 4500 to 4800 words (including documentation).

I will share the outline that has been laid out and provide you with two relevant slides to help you with the writing.

As this is a business report, you will need to have business related literature in addition to the general literature, you may need to visit Marketline and Statista.

The following are the detailed requirements for this paper:

You have just been appointed as Digital Retail Strategist for a company in the Apparel industry to help them start selling their products to consumers online in the UK.

The Managing Director needs your help in understanding how the company should design its online platform to maximize the selling potential.

Your task is to develop a Digital Selling strategy for this company to help them start selling online with a budget of approximately £70,000 which you can use for setting up the platform, identifying the ideal product range & devising sales plans for initial acceleration

Your strategy must provide, in business report format:

A. A critical evaluation and recommendation of the most appropriate building blocks of your digital retail platform i.e. Your website

B. An overview of the key functionality that you would require to enhance customer experience and lead to conversions.

C. A coordinated view of the key tactics related to product, marketing, sales & operations that the company would employ to accelerate the sales momentum.

D. A high-level plan that outlines costs, resources and timings of your strategy activities, and other key aspects of the implementation.

You may wish to critically evaluate and recommend other e-commerce factors that aren't listed above but were discussed in the module.

Your strategy must highlight why you have made particular suggestions and what the benefits are to the company. You are encouraged to highlight any potential risks or limitations of your recommendations that derive from your assumptions about the company.

Make as many assumptions about the company as you like to build a full picture of its activities.

Remember to state clearly what your assumptions are.

Reference no: EM133203400

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