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Question:
In this assessment, you will be required to demonstrate your understanding of the principles of effective communication explored throughout the unit.
You must choose two current examples of business communications: an excellent business communication and a poor one.
The case study should demonstrate comprehensive research and should do the following:
describe each business;
compare and contrast the nature of the communications;
identify what types of communication worked and what did not; and
explain why the particular communication enhanced or damaged the business.
You must present your findings in a 5-10 minute oral presentation to the class using persuasive language. The presentation must be accompanied by a 1500 word written report.
Verified Expert
The communications in business have a major place in business development and growth. However, the opposite is possible as well if the communication is not well made or properly drafted causing harm to the business. Thus the drafting and media selection for the communication in the business is an important aspect in the modern day world of business where the IT has created so many ways to communicate in real time. Thus the way the communication is made has to be strategized and planned before communication so that the right message reaches the right person with its intended contents clearly devised.
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