Reference no: EM13915618
The Final Paper should demonstrate an understanding of the materials (texts, assignments, and discussions) covered in this course.
Assume the role of Marketing Manager. Select a product (good or service) that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your Final Paper:
1. Describe the product you selected in terms of the four utilities of customer value.
2. Identify the product's target market at home and in your stated foreign market.
3. Indicate the competition of the product category in both home and foreign markets.
4. Explain how you would apply the segmentation, targeting, and positioning (STP) approach to market the product in the foreign market.
5. Discuss the major environmental facts and trends in the foreign markets that might affect sales of the product.
6. Explain how you would develop, execute. and measure a campaign for this product considering the four p's (product, price, promotion, and place).
7. Discuss the U.S. and international ethical marketing considerations.
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Does study group size affect test performance?
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Assessment of the current civil law system
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Demonstrate an understanding of the materials
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Malard corporation was authorized to issue
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Demonstrate an understanding of the materials
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Compare prices and look for suit to buy interview outfits
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Price elasticity of demand
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Requirements of the sarbanes oxley act
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Effective mortgage yield for borrowing
: Sharon plans to borrow from a bank to finance her investment in a real estate project. She considers an ARM loan with three-year loan term, $100,000 loan amount. The loan has the following terms:
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