Good writing standard. Few spelling and grammatical errors throughout the submission. Few or no inconsistencies Writing standard very good. No spelling and grammatical errors throughout the submission. No inconsistencies with submission Information provided and writing level excellent. No spelling and grammatical errors throughout the submission. No inconsistencies

Presentation and referencing Appropriate (length & content). Professional standard of writing style, grammar, spelling and editing. Professional blog presentation following submission instructions Unprofessional writing standard. Major spelling and grammatical errors throughout the submission. Major inconsistencies with submission Writing standard satisfactory. Minor spelling and grammatical errors throughout the submission. Minor inconsistencies with submission

Good insightful commentary. Good originality and creativity in approach. Blogs presented ideas that were validated from a variety of quality sources and research. Good research effort behind each topic. Insightful commentary. Very good originality and creativity in approach. Blogs presented ideas that were validated from a wide variety of quality sources and research. Very good research effort behind each topic. Excellent, insightful commentary. Excellent originality and creativity in approach. Blogs presented ideas that were validated from a wide variety of quality sources and research. Excellent research effort behind each topic.

Research and Analysis Insightful commentary, originality and creativity in presenting the ideas. Blogs presented ideas that were validated from key sources and research. Demonstrated research effort behind each topic. Little or no insightful commentary. Lacked originality and creativity in approach. Blogs presented ideas that were not validated from key sources and research. Little or no research effort behind each topic. Some insightful commentary. Some originality and creativity in approach. Blogs presented ideas that were validated from a limited number of sources and research. Minimal research effort behind each topic.

Blog Content Submitted three posts to an online blog platform. Completed all basic sections required of the blog platform. Demonstrated an understanding of Minimal or no effort setting up the online blog presence. Basic sections not completed. Limited understanding of current digital marketing trends and Satisfactory effort setting up the online blog presence. All basic sections may not be completed. Satisfactory understanding of current digital marketing trends and issues. Good effort setting up the online blog presence. All basic sections completed. Satisfactory understanding of current digital Very good effort setting up the online blog presence. All basic sections completed to a professional standard. Very good understanding of Excellent effort setting up the online blog presence. All basic sections completed to an industry standard. Excellent understanding of current digital marketing communication trends and issues. 30% issues. marketing trends and issues. current digital marketing trends and issues. current digital marketing trends and issues.

Credit (Proficient) (65-74) Distinction (Advanced) (75-84) High Distinction (Exceptional) (85-100) Credit is awarded for work showing a more than satisfactory achievement of all learning outcomes and a more than adequate understanding of theory and application of skills. A consistent academic referencing system is used and sources are appropriately acknowledged. Distinction is awarded for work of superior quality in achieving all learning outcomes and a superior integration and understanding of theory and application of skills. Evidence of in- depth research, reading, analysis and evaluation is demonstrated. A consistent academic referencing system is used and sources are appropriately acknowledged. High Distinction is awarded for work of outstanding quality in achieving all learning outcomes together with outstanding integration and understanding of theory and application of skills. Evidence of in- depth research, reading, analysis, original and creative thought is demonstrated. A consistent academic referencing system is used and sources are appropriately acknowledged.

Assessment Attributes Fail (Unacceptable) (0-49) Pass (Functional) (50-64) Grade Description (Grading Scheme) Fail grade will be awarded if a student is unable to demonstrate satisfactory academic performance in the subject or has failed to complete required assessment points in accordance with the subject’s required assessment points. Pass is awarded for work showing a satisfactory achievement of all learning outcomes and an adequate understanding of theory and application of skills. A consistent academic referencing system is used and sources are appropriately acknowledged.

Submit a word or PDF document to Blackboard. The Learning Facilitator will provide feedback via the Grade Centre in Blackboard. Feedback can be viewed in My Grades. Be sure to include a clear link to your online blog on the front cover of your submission as the facilitator will be assessing your submission from the online blog address.