Reference no: EM133009692 , Length: word count:2000
Assessment overview
In this assessment task, you will demonstrate an understanding of the Be branding methodology by ‘re-branding' a business of your choice.
Assessment details
Utilising the Be branding methodology you must work with a business of your choice to undertake steps 1-6 below. We use the example of a soft drink brank - Lemonaid, to showcase an example of the requirements for each step.
1. Establish the subject of relevance for the business.
For example:
"Two young people talking about getting a soft drink".
2. Establish the key emotive drivers for the business.
3. Establish the most compelling consumer truth for the business.
4. Show an understanding of what relevance the business can have for that truth.
5. Create an internal statement of belief in why the business matters.
6. Convert that belief to an external positioning line.
External Positioning Line
"Naturally squeezing out your good times."
It can be helpful to collaborate with the business where possible to come to the necessary understandings and outcomes.
Response format
1. Your work should provide a clear description of what the business does and any current positioning/brand work it has done.
2. Using the Be branding methodology, you should demonstrate a clear understanding of why the existing positioning may not be working.
3. Consideration should be given for the consequences the newly formed belief will have on the chosen business, including an analysis on the gap between current situation and a belief-led business.
4. Thought should also be put into cultural rollout.
Attachment:- Assessment overview.rar
|
What is the diluted earnings per share for canton company
: On January 1, 2020, Canton Company issued 15-year, $1,500,000 face value, 5% bonds, What is the diluted earnings per share for 2020?
|
|
Find what is acid-test or quick ratio
: Accounts Receivable is $175,000, Wages Payable is $225,000, Bonds Payable is $217,000, Inventory is $650,000. What is acid-test (quick) ratio?
|
|
Estimate what is working capital
: Accounts Receivable is $150,000, Wages Payable is $225,000, Bonds Payable is $700,000, Inventory is $750,000. What is working capital?
|
|
Find what c company times interest earned is
: What C Company's times interest earned for 2020 is? Which Bonds will sell for a _when the market rate of interest exceeds their stated rate.?
|
|
Demonstrate an understanding of the be branding
: Demonstrate an understanding of the Be branding methodology - Create an internal statement of belief in why the business matters
|
|
What is the impact to retained earning for corporation a
: In 2020 Corporation A had revenues of $525,000, expenses of $150,000, and declared dividends of $85,000. What is the impact to Retained Earnings?
|
|
What total amount should plane company report as stockholder
: Plane Company has the tems: repurchased shares, $120,00, common stock, $825,000. What total amount should Plane Company report as stockholders' equity?
|
|
Solve the issue price of the bonds for a company
: The market yield for bonds of similar risk and maturity is 6%. Interest is paid semiannually. Calculate the issue price of the bonds. Show your work
|
|
Which short-term liabilities typically include
: Tellor Company is a defendant in a current lawsuit that it estimates a $850,000 probable loss. What The loss contingency should be
|