Demonstrate an understanding business practice and research

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Reference no: EM133758055

Managing Across Borders

Assessment - Analysis of a Multi-National Corporation (MNC) Case Study

Purpose of assessment and unit learning outcomes

Students are required to research and analyse a case study of a multi- national corporation (MNC) of their choosing, based on their own research and interest in the weekly topics or from the unit outline or from the list on page 7.

To adequately complete this assessment, students must follow the sequence of steps outlined below:
Identify the most important facts of the case study.
Identify the key problems and issues for the MNC.
Specify the main problem or the main challenge for the MNC.
Brainstorm and then state the alternative courses of action to show how the MNC can deal with the main problem or the main challenge.
Evaluate each course of action for the MNC in your group discussion.
Discuss and recommend the best course of action for the MNC.

Synthesise research and practice regarding international business and management issues and articulate possible solutions to a range of stakeholders.

2. Demonstrate an understanding business practice and research in the context of globalisation from a management perspective.

Assignment Specification: case study analysis is an opportunity for students to demonstrate their understanding of unit concepts, apply their knowledge of the theories and unit material learned and develop group- based problem solving skills and apply them to a contemporary multinational entity operating in different markets around the world.

Group Assignment Details:

The case study can be selected from those listed in the textbooks (Refer to page 5 below) as provided in the unit outline or from another source, provided that it is deemed an acceptable and credible academic source and is approved by your local campus lecturer.
The case study is to be based on a well-known multi-national corporation (MNC). Students must ensure that their case study has not been selected by another group. Analyse the selected and approved multi-national corporation's (MNC) case study in terms of all of the following key topics, using each one of the following key topics:

Corporate decision making
Strategy and Globalisation footprint i.e. which markets has the MNC penetrated.
Organisational Issues
Human Resources Management, including training and employment relations

In this report,
Use sub-headings
Use appropriate paragraphing
Reference the sources used with correct in-text citation conventions / protocols.
Provide a full list of references at the end using correct referencing conventions
Check the safe-assign report and modify the submission if it is Medium or High risk.
Required Activities:
Firstly, students should familiarise themselves with the unit content from weeks 6 -11.
Students will need to work in co-operative groups and select a case study after careful consideration. (Refer to page 7 below)
Students should supplement their knowledge with wide research of the MNC in the case study and consider referencing other academic sources, which will support their case study analysis.
Finally, students will need to discuss the case study and collectively determine the key problems and issues, specify the main problem / challenge, determine alternative courses of action for the MNC, carefully evaluate each course of action and lastly, make a recommendation as to what the best course of action is for the MNC, based on your group discussion.
Students should then prepare and complete a group report, which covers the key topics within the overall case study analysis.
Students must follow the correct in-text citation conventions / protocols and end of report referencing conventions using the Harvard referencing style.

Textbook Case Studies are listed below:
Sher-Wood Hockey Sticks: Global Sourcing
Jollibee Foods Corporation (A): International Expansion
Acer, Inc: Taiwan's Rampaging Dragon
The Globalisation of CEMEX
The Global Branding of Stella Artois
United Cereal: Lora Brill's Eurobrand Challenge
GE's Imagination Breakthroughs: The Evo Project
ECCO A/S - Global Value Chain Management
Lundbeck Korea: Managing an International Growth Engine
Kent Chemical: Organising for International Growth
Applied Research Technologies, Inc.: Global Innovation's Challenges
P&G Japan: The SK-II Globalisation Project
McKinsey & Company: Managing Knowledge and Learning
Sharp Corporation: Beyond Japan
Eli Lilly in India: Rethinking the Joint Venture Strategy
Levendary café: The China Challenge
Clayton Industries: Peter Arnell. Country Manager for Italy
Barrick Gold Corporation - Tanzania
IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor (A)
Genzyme's CSR Dilemma: How to Play Its Hand
21. Airbus: how it is recovering from the Airbus 380
22. Wirecard: how it was found out and international impacts
23. General Electric: how did it almost go broke? How was it fixed?
24. McDonalds: expansion into India
25. Ford: distribution of vehicles in China
26. VW market entry into China: JV in 1984 with Shanghai Volkswagen
27. BWM: expansion in to Chennai
Mitsubishi Electric: setting up inverter manufacturing plant in Maharashtra
Bunnnings: what went so wrong in their exanision into UK and purchase of Homebase
McKinsey: South African scandal re links with Gupta Brothers who had supported Jacob Zuma
LendLease: what went wrong in overseas expansion
Qantas: what went wrong in the customer service function?

Reference no: EM133758055

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