Reference no: EM133203121 , Length: Wrod Count: 2500 words.

Assignment: Social Marketing

Learning Outcomes Assessed:

1. Demonstrate an understanding of key principles and concepts of social marketing and critically evaluate how they have been or could be used to increase the impact of behavioural interventions.

2. Demonstrate the ability to critically evaluate and apply social marketing techniques and behavioural theory to live behavioural challenges in the areas of health, the environment and social change

3. Demonstrate an ability to critically assess the recent developments in the field of social marketing and its contribution to behavioural impact.

4. Demonstrate a standard of communication in written and oral presentations and participation in workshops that meets the academic criteria for study and the expectations of current and future employers.

Task:

With reference to a particular health, environmental or social behavioural challenge (choose from the list below or choose your own), conduct an in-depth critical review of the literature and discuss the application - or lack of - social marketing approaches/interventions to address this issue.Make recommendations for how the use of social marketing principles and concepts could be furtherdeveloped or refined to increase the impact of behaviour change interventions in this area. Reflect on recent developments in social marketing theory and how these might influence behaviour change approaches going forward.