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Standardization: Demonstrate a standardized approach to global marketing. Select one company and three countries. Do not use the company's country of origin (headquarters). Show how the company uses a standardized marketing approach using one or more of the marketing mix elements (product, price, promotion, and/or distribution) across three countries. Document your sources (publication, website, advertisement, personal experience). Discuss the reasons the standardized approach works well for this company across the three countries. FormatFontSize
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In the very first year of operations, we would aim at selling close to 100,000 bottles of the deodorant, thus generating total revenue of US$1.1mn. Assuming in the very first year the SG&A expenses will be pretty higher, we assume to breakeven in ..
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