Demonstrate a knowledge of theory and an appreciation

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Reference no: EM132137653

Report (2000 words)

Written report should focus on key ideas with an associated journal article for each idea and a discussion of which ideas are most important and why.

The report should demonstrate a knowledge of theory and an appreciation of how to apply this theor to real world problems.

The report should be tightly argued with small steps of logic.

Key Recommendations must be clear
Harvard referencing is required

Format:
- The assignment should be written in report format. Suggested structure is as follows:
- I. Company Background and Product/service Description
- II. Target Market - describe their apparent target market
- Ill. Marketing strategy
- IV. Conclusion - Restate the most important points of your report.

It should have a coherent structure, with a clear beginning, body and conclusion. Line spacing should b, 1.5. and sources of information used should be cited in the usual manner.

Reference no: EM132137653

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Reviews

len2137653

10/11/2018 1:45:40 AM

Weighting: 35% Group report: 20% Due in Week 10 - Presentation: 15% Due in Week 9 and Week 10 Length: Group report: 2000 words Presentation: 15 minutes In groups of 4 to 6, your group choose an existing product or a service from an Australian company. Yo have responsibility of analysing the key elements of their marketing strategy for this product/service.

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