Reference no: EM131214829 , Length: word count:3000

MARKETING & ENTERPRENEURSHIP ASSIGNMENTS-

Assignment 1: Online Discussion Report

You are required to make two hundred (200 words) weekly contributions to your Discussion Forum on Blackboard (ELearning activities) during the course of the Trimester, which will start in week 2 (officially) and finish in week 5. The nature of each contribution can be found on the weekly discussion forum on Blackboard. As a guide, the contributions need to be based on thoughts that arise after completing the week's reading, video materials, etc. The thoughts may be based on personal experiences or perhaps from a web-site, journal article or mass media item that is relevant to the week's module topic.

The thoughts that are posted to the forums should be considered and reflect logic and rationale discourse. The intention with this task is to generate discussion about topics in modules to make material in the text come alive. Students are welcomed to make responsible comments, observations or remarks, about other students' contributions (in an appropriately supportive way).

At the end of Week 5, students should bundle what they consider to be their two (2) best contributions together and submit in a single report to their Instructor with FULL safe assign report and the Holmes Institute Cover Sheet attached in Week 6.

The limit of 1000 words overall (500 words for each contribution), plus or minus 10% is to be strictly observed for the choice of "two (2) best contributions" submitted for assessment. Print the word count on the second line of your submission, and your surname, given name and student number on the first line. Your Instructor will view contributions on a regular basis and may provide selective feedback on these weekly contributions and then assess the two (2) best you have submitted for further consideration and grading.

Assignment 2: Group assignment

Length:

- Group report: 2000 words

- Presentation: 15 minutes

- In groups of 4 to 6, your group choose a product. You have responsibility for developing a report identifying the key elements to be included in the marketing plan for this product.

Report (2000 words)

- Written report should focus on key ideas with an associated journal article for each idea and a discussion of which ideas are most important and why.

- The report should demonstrate a knowledge of theory and an appreciation of how to apply this theory to real world problems.

- The report should be tightly argued with small steps of logic.

- Key Recommendations must be clear

- Harvard referencing is required

Format:

- The assignment should be written in report format. Suggested structure is as follows:

- I. Company Background and Product Description

- II. Target Market - describe their apparent target market

- III. Marketing strategy

- IV. Conclusion - Restate the most important points of your report.

- It should have a coherent structure, with a clear beginning, body and conclusion. Line spacing should be 1.5, and sources of information used should be cited in the usual manner.

Prescribed Textbook (compulsory) - Kotler, P. Armstrong, G (2014) Principles of marketing, 15th global ed. Pearson Prentice Hall ISBN: 9780133084047.

3000 words.

10 apa reference.