Demonstrate a graduate level understanding

Reference no: EM133286559

Question - Contemporary Value Chain and The Customer Purchase Experience Discussion

Description - The purpose of the assignment is for you to demonstrate a graduate level understanding of the direct correlation between the elements comprising the Contemporary Value Chain and the customer's purchase experience

Directions - Think about a horrible purchase experience - one you will never forget and perhaps because of which you will never buy anything from that brand ever again. Perhaps you told other people how shockingly bad this purchase experience was.

Internet references are not accepted for this assignment, although you may use Internet research for your own learning. Articles must be peer-reviewed. At least two different sources are required to be used as references for this assignment

Think about what the (brand name) company could/should have implemented within their value chain to have ensured your experience was not bad, but instead left you with surpassed expectations (a delighted customer).

Reference no: EM133286559

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