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Demonstrate a customized approach to global marketing.

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Demonstrate a customized approach to global marketing.  Select one company and three countries.  Do not use the company's country of origin (headquarters).  Show how the company uses a customized or "glocal" marketing approach using one or more of the marketing mix elements (product, price, promotion and/or distribution) across the three countries.  Document your sources (publication, website, advertisement, personal experience).  Discuss the reasons the customized approach works well for this company across the three countries.

 

 

Reference no: EM13846831

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