Demonstrate a critical awareness of knowledge issues

Reference no: EM132941952 , Length: word count:2000

Learning Outcome 1: Demonstrate a critical awareness of knowledge issues related to the UAE Legal and Regulatory Environment (P2, P3, KN3, SK1, SK5, AR1, SD2).

Learning Outcome 2: Critically apply advanced skills required in research, analysis, evaluation of complex ideas, information, concepts and/or activities related to UAE Legal and Regulatory Environment (P2, P5, KN1, SK4, AR3, RC1)

Program Learning Outcomes:

LO 1: MBA graduates demonstrate the ability to make decisions based on ethical values and social awareness.

LO 2: Experiment with multiple theories and functional perspectives for the interpretation of comprehensive challenges to the business environment.

LO 3: Combine relevant theoretical advances with functional business skills to construct timely and informed decision.

Assessment Requirement:

Having read this case, Patchi is expanding business and introducing a new candy into the UAE market. Patch is afraid that others may use similar trademarks to Patchi to benefit form its reputation, so to prevent others from "taking a free ride" on Patchi's reputation, Patchi wants to expand the scope of protection of their trademark and applying for associated trademarks, you are required to:

1. Critically appraise how trademarks are protected in the UAE

2. Judge what liability and remedies in case others imitate Patchi's trademark so Patchi may file a case for trademark violation.

3. Critically advise what rights are granted to Patchi for their main and associated trademarks in the UAE including the term of protection and how the scopes of protection of trademark rights are are determined.

The size of the report is 2,000 words.

Your Terms of Reference:

This section outlines some of the key points to consider whilst reviewing and analysing the research literature to develop your research questions (Guide only):

- Differentiate between protection of the company's trademarks, and retains all IP rights for an invention developed by your company - CLO2
- Justify reasons for registration of patent and trademarks although the same is automatic in most countries including UAE upon creation of the work or the used trademark - CLO2
- Discuss from literature what are the issues that companies may face when protecting their inventions and maintain the same within the global context - CLO3

Attachment:- Assessment - Case study.rar

Reference no: EM132941952

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